In recent years, the number of electric vehicles in China's market has continued to increase, promoting the promotion and development of the charging pile industry. The future development direction of automotive charging pile equipment is to achieve sharing and popularization. But currently, there is a headache for charging station companies, how to increase profits in operation? Today, the editor will explore how to advertise charging stations to increase profits.

Despite the rapid development of the charging pile industry, many pile companies in the industry still worry about operational issues. Due to the inability to quickly solve profitability issues, the enthusiasm of charging pile enterprises has been greatly dampened, thereby affecting the construction speed. The technical threshold for charging equipment is not high, and most power equipment companies can produce it, resulting in high profits from equipment sales. However, the construction and operation of charging stations require significant investment, and currently, profitability relies solely on charging service fees, resulting in an extremely low return on investment. Therefore, it greatly tests the financial strength of enterprises. Industry insiders have bluntly stated that without continuous investment of 8-10 billion yuan, it is difficult to master the operation of charging facilities. At present, the market is in the stage of burning money to acquire territory.

According to data from the China Electric Vehicle Charging Infrastructure Promotion Alliance, as of the end of 2018, a total of 300000 public charging piles were reported by member units within the alliance. What would happen if there were 300000 digital outdoor advertising spaces? It can be imagined that it is an extremely effective advertising platform. Outdoor advertising is not natural, but advertising on charging stations is natural. The intended audience for charging station advertisements is quite fixed: electric vehicle and new energy vehicle owners. For charging station operators, finding the right cooperation partners is important. Identifying advertising clients who meet the demand for advertising can be a new profit model.

1. Collaboration with car maintenance providers

For car maintenance companies, their customers are your electric car owners. Collaborating with them, advertising on them, and achieving results.

2. Car dealerships

Charging piles, as the foundation of aftermarket services for electric vehicles, are a scientific choice to use them as advertising carriers. Advertisements will naturally be viewed by the advertising audience, and it is also easy to resonate with them and deeply penetrate their hearts. When the advertising audience has the impulse to purchase electric vehicles, they will naturally recall the content of the charging pile advertisement, and the advertising effect will be realized.

3. Mobile game developers

Nowadays, the popularity of mobile phones is extremely high, and mobile games are also popular among young people. Car owners need some time to recharge and recharge, during which time their friends can only choose to wait and do nothing. At this time, a tempting mobile game is enough to attract the attention and download of advertising audiences, achieving the ultimate goal of advertising.

4. Consumer catering merchants

China is a big consumer country. People always welcome food culture. The advertising of catering merchants' preferential activities and the large and eye-catching poster of charging pile will undoubtedly attract many people's attention, and it is very natural to consume and eat at the designated time.

The above is the editor's sharing on how to advertise charging stations to generate revenue. In fact, the nature of advertising determines that exposure is the direct reflection of advertising value. Charging stations are installed in densely populated areas, providing more thoughtful services to the public. In addition, the probability of advertising on charging stations being viewed by the audience is very high, which provides a foundation for adding value and profit to charging station advertising.